DONNA YAN

Sydney raised, London based brand strategist with 10+ years of experience making complex business problems simple.

 

Over the years, I've been lucky enough to apply my skills on a diverse range of clients and seen my fair share of problems, whether it's making people feel good about eating the dirty bird again (a.k.a. KFC), resuscitating a dying lozenge brand for Nestle, giving Coca-Cola a foothold in the coffee market or helping Aussies see why they should trade up to an even bigger iPhone.

 

I have extensive knowledge of FMCG, QSR, banking and finance, consumer tech and even did my share on animal health. Along the way, I've picked up both local and APAC Effie Awards and my work has gone on to win an IPA.

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While I've seen a lot during my career, I definitely haven't seen it all. That's why you won't find me in some back room churning out briefs. I'm keen to get my hands dirty and if I'm not at my desk (or on a zoom call) you'll probably find me out in supermarkets asking people inappropriate questions about their shopping.

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Check out my LinkedIn profile here.

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